TVOT LIVE! Panel: Cross-Platform Sales in Local Media

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TVOT LIVE Panel: Cross-Platform Sales in Local Media

20
Jul

TVOT LIVE Panel: Cross-Platform Sales in Local Media

ITVT is pleased to present “Cross-Platform Sales in Local Media,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel—which was conceived and moderated by Rick Ducey, Managing Director of BIA Advisory Services—from the conference agenda:
 
“With audience fragmentation across media and platforms, the challenge to target and aggregate audience segments efficiently is critical to address. Frequency capping, unified IDs, attribution, and campaign optimization head the list of must-haves for driving successful cross-platform sales targeting local audiences.” Panelists included:
 

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex

Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy

Televisionation Friday Fireside: Innovid Co-Founder and CTO, Tal Chalozin

Televisionation Friday Fireside: Cinedigm President, Erick Opeka

Televisionation: Bally’s Adi Dhandhania on Interactivity and Sports Betting

Televisionation Friday Fireside: Universal Search & Discovery’s Steve Harnsberger

Televisionation: Julie Saltman on her New VR/AR Project, “Taking Wing”

Televisionation: Screen Culture: Media Scholar and Producer, David Craig