TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

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TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

28
Jul

TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

ITVT is pleased to present “Addressable-TV Advertising: Practical Wisdom from the Pioneers,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel, which was moderated by Kenneth Kinney, host of the popular marketing podcast, “A Shark’s Perspective”:
 
 
“This session will bring together a group of people at the forefront of implementing addressable-TV advertising campaigns in the US market, who will share practical wisdom and emerging best practices for this space. In addition, the panelists will draw on their extensive real-world experience to a) identify the biggest roadblocks in the way of addressable’s growth (debating the role of such potential obstacles as platform fragmentation, emerging privacy concerns, walled gardens, and the need for more granular measurement), b) outline the conditions that need to be in place in order to catalyze that growth (weighing the importance of such potential improvements as consistent measurement standards, better attribution, increased inventory, simplifying the buying and management of campaigns across suppliers, increasing addressable inventory, and more), and c) share their insights into how best to achieve those conditions and make them actionable.” Panelists included:
 

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex

Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy

Televisionation Friday Fireside: Innovid Co-Founder and CTO, Tal Chalozin

Televisionation Friday Fireside: Cinedigm President, Erick Opeka

Televisionation: Bally’s Adi Dhandhania on Interactivity and Sports Betting

Televisionation Friday Fireside: Universal Search & Discovery’s Steve Harnsberger

Televisionation: Julie Saltman on her New VR/AR Project, “Taking Wing”

Televisionation: Screen Culture: Media Scholar and Producer, David Craig