TVN ZypTV EdHaslam

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: ZypTV’s Ed Haslam on Enabling Programmatic, Local Advertising via OTT and CTV


Televisionation: ZypTV’s Ed Haslam on Enabling Programmatic, Local Advertising via OTT and CTV

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Ed Haslam, Chief Marketing Officer of ZypTV (formerly known as ZypMedia), a company that provides a programmatic advertising platform for OTT and connected TV, which it positions as enabling local media companies, media buying agencies and brands to target local audiences at scale. Among other things, Haslam describes ZypTV’s solutions, discusses its various partnerships, explains how it leverages local sales people, shares a survey the company has produced, entitled “Data Analysis of Consumer Sentiment for Small Business during Covid-19,” and speculates on how local TV advertising might evolve in the future.
(Note: We will be producing our first virtual TVOT show, September 8,th 9th and 10th! Check out the speaker roster here: Purchase your tickets here:


Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy

Televisionation Friday Fireside: Innovid Co-Founder and CTO, Tal Chalozin

Televisionation Friday Fireside: Cinedigm President, Erick Opeka

Televisionation: Bally’s Adi Dhandhania on Interactivity and Sports Betting

Televisionation Friday Fireside: Universal Search & Discovery’s Steve Harnsberger

Televisionation: Julie Saltman on her New VR/AR Project, “Taking Wing”

Televisionation: Screen Culture: Media Scholar and Producer, David Craig

Televisionation: Biz Dev Chief, Linda Abrams, on 24i’s End-to-End Streaming Solutions