Televisionation: New Consumer Research from the TVB

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Televisionation: New Consumer Research from the TVB

08
Dec

Televisionation: New Consumer Research from the TVB

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Hadassa Gerber, Chief Research Officer at the Television Bureau of Advertising (TVB), a trade association representing the US local broadcast industry. She shares with us the results of several studies that the organization has conducted over the past few months in order to better understand media usage and the impact of media on decision making. These studies include two (one in April and one in September) on media usage during the Covid-19 pandemic; a Home Improvement Purchase Funnel Study, which examined the importance of media platforms in influencing home-improvement consumers in their purchase-decision process; and a Voter Funnel Study which, immediately after the general election, canvased 10,000+ registered voters in 10 competitive states in order to identify the importance of over 20 media platforms in influencing the voter decision process.

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex

Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy

Televisionation Friday Fireside: Innovid Co-Founder and CTO, Tal Chalozin

Televisionation Friday Fireside: Cinedigm President, Erick Opeka

Televisionation: Bally’s Adi Dhandhania on Interactivity and Sports Betting

Televisionation Friday Fireside: Universal Search & Discovery’s Steve Harnsberger

Televisionation: Julie Saltman on her New VR/AR Project, “Taking Wing”

Televisionation: Screen Culture: Media Scholar and Producer, David Craig