Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

02
Feb

Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features George Ivie, CEO and Executive Director of the Media Rating Council (MRC), an organization which was founded at the behest of the US Congress in the early 1960’s and which describes its mission as being to “secure for the media industry and related users measurement services that are valid, reliable, and effective.” Among other things, the organization sets measurement standards and accredits measurement services. Ivie casts light on the MRC’s work, shares his thoughts on the current state of the measurement space in general, and outlines the organization’s goals for 2021.

 

Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy

Televisionation Friday Fireside: Innovid Co-Founder and CTO, Tal Chalozin

Televisionation Friday Fireside: Cinedigm President, Erick Opeka

Televisionation: Bally’s Adi Dhandhania on Interactivity and Sports Betting

Televisionation Friday Fireside: Universal Search & Discovery’s Steve Harnsberger

Televisionation: Julie Saltman on her New VR/AR Project, “Taking Wing”

Televisionation: Screen Culture: Media Scholar and Producer, David Craig

Televisionation: Biz Dev Chief, Linda Abrams, on 24i’s End-to-End Streaming Solutions