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Scott N. Brown

General Manager, Audience Measurement
Nielsen

As General Manager of Audience Measurement at Nielsen, Scott Brown is responsible for innovating the company's cross media measurement products and driving the unification of its linear, advanced TV and digital solutions. Scott is accountable for the overall strategy, product execution and P&L across Nielsen's measurement products.  Under Scott's leadership, Nielsen is overhauling its digital identity solution enabling the company to create a flexible, independent platform that can quickly adapt to evolving privacy and policy changes. He is spearheading the product transformation of Nielsen's National TV business by bringing scalable addressable advertising solutions to the $70 billion TV advertising industry while also expanding CTV coverage of additional smart TV manufacturers and digital-first platforms. Most recently, Scott stewarded the company's vision for a single cross media currency and the introduction of Nielsen ONE. Prior, he led the product transformation of Nielsen's Local TV business, integrating a big data solution while retiring the entire legacy application suite. Since joining Nielsen in 2009, Scott has held various roles across product management and technology. Previously, Scott served as Chief Technology Officer for Nielsen's global measurement. In that role, he led the technical implementation of its digital solutions across screens and the migration of its infrastructure to public cloud. That cloud-based platform currently underpins Nielsen's entire audience measurement product suite today.  Scott attended the University of Florida and earned a M.S. in Information Systems and a B.S. in Business Administration. He was recently named a "Top 40 Under 40"honoree by The Tampa Bay Business Journal. Scott lives in Tampa with his wife, Melanie, and their two daughters.