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TVOT Session Alert: Advanced-TV Initiatives

ITVT is pleased to announce more details about the TVOT LIVE! Spring 2021 session, “Advanced-TV Initiatives.” The session will take place on Thursday, April 29th.
Here’s the session’s listing from the show agenda:

Thursday, April 29th

4:10-5:05PM Eastern (1:10-2:05PM Pacific)
Main Stage
Advanced-TV Initiatives
The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven linear, addressable TV through both the cable set-top box and an enabled smart TV, AVOD through services like PrendeTV, and connected TV inventory through TV OEMs like Samsung. Each of these platforms is at a slightly different point in its evolution. They also differ in terms of the data that they use to execute and measure campaigns. Our panel will include experts on each addressable TV platform, who will discuss their roadmaps, strengths and weaknesses and challenges, and an expert from the agency world, who will discuss client side view, especially the challenge of having to utilize these platforms together to drive advertiser campaign success. Panelists include:
You can either register for:
  • Our Free to Watch Tickets, which will allow you  to view all TVOT LIVE!’s panels and keynotes free of charge; or for
  • Our TVOT Power Tickets, priced at $199, which will allow you to 
  • Network with TVOT speakers and other attendees
  • Request and schedule 1-on-1 meetings with speakers and other attendees
  • Take part in Q&A and Live Chat during the show’s sessions
  • Participate in informative community discussions and birds-of-a-feather sessions in our virtual breakout rooms
  • Bump into old friends—and make new friends—in our Community Lounge
  • Access our virtual concierge/helpdesk service, which will assist you in navigating the show, setting up meetings, and more
  • Take part in virtual parties, prized contests, and other fun social activities