ITVT/TVOT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s Friday Fireside guest is Jamie Power, Chief Data Officer and COO of Advanced TV at Cadent. In a very interesting conversation, Jamie explains Cadent’s work in identity resolution (which, frankly, sounds like something involving superheroes and their secret identities), cross-platform and multi-device advertising strategies, and the art of sequential messaging through the CPG sales cycle.