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Ball State University Center for Media Design to Host Workshop Session

29
Nov

Ball State University Center for Media Design to Host Workshop Session

[itvt] is pleased to announce that Ball State University's Center for Media Design (CMD) will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue, New York: view the schedule of sessions here; purchase tickets here).

Entitled "Researching the Second Screen and Social Viewing: Two Recent Studies," the workshop will see CMD researchers summarizing the findings from: 1) an eye-tracking study of viewers' distribution of visual attention between the TV and second screen during use of two commercially released second-screen apps; and 2) a study of show-specific Twitter traffic rates during programming and ad pods for multiple episodes of three shows from different genres. A detailed description of the workshop, which will run from 3:30-4:25PM in the Workshop Room, is below:

 

Researching the Second Screen and Social Viewing: Two Recent Studies

Concurrent media exposure while watching TV is nothing new. Field research by Ball State University's Center for Media Design (CMD) typically finds around 20% of TV exposure includes use of other media--and when another medium is present, TV almost always becomes secondary. The emergence of second-screen apps for tablets and mobile phones and the rise of social viewing may change this equation by supplementing viewing with related content on second screens. Content providers see these developments as a potential boon because they can deliver rich interactive TV content and deepen engagement through social viewing. However, second-screen apps and social viewing may be boondoggles if they divert too much attention from the TV screen and advertisers' messages.

In this workshop, researchers from Ball State University's Center for Media Design will summarize findings from two recent studies. The first is an eye-tracking study of viewers' distribution of visual attention between the TV and second screen during use of two commercially released second-screen apps; the second is a study of show-specific Twitter traffic rates during programming and ad pods for multiple episodes of three shows from different genres. Implications for viewer engagement will be discussed, and participants will have the opportunity to suggest directions for future CMD research. Presenters:  

  • Michael Holmes, Director of Insight and Research, Ball State University Center for Media Design
  • Dan Cooper, Project Manager for Research and Communications, Ball State University Center for Media Design