Tcommerce: Lessons from the Field

In 2009, Comcast Media Center (CMC) deployed icueTV's tcommerce applications on its HITS AxIS platform (note: HITS AxIS is a centralized platform that facilitates the end-to-end deployment and management of EBIF applications on cable systems). The partnership with icueTV--one of over 20 ITV application and middleware developers with which HITS AxIS currently works--was intended to provide HITS AxIS affiliates with additional revenue by enabling them to offer tcommerce applications to their digital subscribers. Earlier this year, HITS AxIS expanded its trials to include tcommerce and other ITV applications developed by Cedar Point Communications

This "lessons-from-the-field" session will update attendees on CMC's efforts to bring tcommerce to a national footprint encompassing multiple cable system operators. An executive from CMC will explain the various elements--including application development, testing, on-boarding, management and refreshing; and back-office requirements, such as billing, fulfillment and measurement--that must be brought together to ensure the success of these efforts. Executives from icueTV and Cedar Point Communications will share their experiences delivering specific tcommerce apps via HITS AxIS. In addition, the panelists will discuss how they believe Madison Avenue can take advantage of the knowledge gleaned from these early-stage deployments, in order to take tcommerce to the next level.