The State of Cable Interactive TV

This session brings together representatives from Canoe Ventures and the six MSO's which in 2008 established Canoe to implement the US cable industry's national interactive TV strategy. The session is designed to give the various stakeholders in the interactive TV space--including advertisers, agencies, broadcasters and technology vendors--an opportunity to learn about cable's interactive TV deployments to date; to assess cable's commitment to interactive TV in general; and to allow the major cable operators to share, discuss and debate their vision of the future of television.

Topics to be discussed include why Canoe was founded, what it has achieved to date, and what it is expected to achieve over the coming year or so; the current size of cable's interactive TV footprint; how cable sees its relationships with broadcasters and advertisers evolving as the interactive TV space matures; the relationship between Canoe's national ITV platform and the ITV products and services that have been launched to date by individual operators; the role of "single-screen" interactive TV in an increasingly multiplatform TV universe; and whether cable should see the emergence of connected consumer electronics devices as a threat or an opportunity.