Rodolfo Hecht started his career in the media industry in 1987 working for the Fininvest Group, reaching the position of Head of Sports.

In 1990 he entered Tele+ (Italian Pay TV) where he was in charge of all Sports Strategies.

In 1993 he founded his first startup company, ProTel, to advise on the management of all media rights owned by the Italian Football League.

In 1994 Rodolfo founded Media Partners and acted as President until 2005. MP rapidly evolves into a forerunner in the sports rights management arena in Europe.

In 2006 Rodolfo founds beeTV. beeTV, his brainchild, is a revolutionary solution that provides personalized TV viewing experience on any device.


beeTV has introduced the Personal Content Channel™ (PCC™) a revolutionary solution providing personalized television experience on any device.
The (PCC™) identifies the subscriber and finds content from all sources including broadcast TV, VOD and PVR/Catch-up. By using a proprietary contextual recommendation algorithm, the content is pushed as an entertaining, personalized channel that anticipates viewers’ needs and desires.
The white labeled (PCC™) is designed to serve the 3 screens: TV, mobile and PC. Operators have the choice of implementing all three products or choose a combination that fits their marketing and distribution needs.