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![]() | Interactive TV TodayThe first, best and most | ![]() Coming Up!: June 2012 San Francisco |
![]() | Interactive TV TodayThe first, best and most | ![]() Coming Up!: June 2012 San Francisco |
As director of FiOS TV content acquisition and programming for Verizon, Rachelle Zoffer oversees and negotiates interactive TV deals with television content partners and top internet brands. She is responsible for expanding the portfolio of interactive applications that enhance the programming and personalize the FiOS TV experience for Verizon customers. Under Rachelle’s leadership, innovative, interactive applications featuring voting, polling, trivia, social networking, sports scores, casual games, streaming music, contextual shopping, and self-provisioning have been added to the FiOS TV viewing experience, turning interactive TV from a competitive differentiator into a multimillion dollar business for Verizon.
Rachelle is an accomplished executive with over 20 years of marketing, advertising and sales experience in the technology, cable and entertainment industries. Prior to joining Verizon in September 2006, she held a management position with Disney, where she managed early interactive TV advertising experiments.
Rachelle received her Bachelor of Science degree from the University of Michigan and her M.B.A. from the University of North Carolina at Chapel Hill.
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