As Executive Vice President, Bravo and Oxygen Digital Media, Lisa Hsia oversees both brands digital businesses including the networks’ websites, as well as all initiatives on emerging platforms – mobile, apps, gaming, social TV and multiplatform programming. Based in New York, Hsia reports to Frances Berwick, President, Lifestyle Networks, NBCUniversal Cable Entertainment.
During her tenure, Hsia has built Bravo Digital into an interactive powerhouse with breakthrough innovations including Bravo Talk Bubble, the first real-time social TV event to combine Facebook and Twitter with live TV viewing, Bravo Now, the first ever tablet/smart phone co-viewing companion experience, the Emmy winning “Last Chance Kitchen,” the ambitious transmedia initiative for “Top Chef,” and Play Live, a form of participation TV. The cutting edge digital series “Last Chance Kitchen” allowed viewers to follow storylines across multiple platforms and resulted in the most streamed series in NBCUniversal history. Hsia also led the digital team to its second Emmy win in 2015 for Outstanding Creative Achievement in Interactive Media - Multiplatform Storytelling for “The Singles Project.” More recently, she spearheaded the launch of the network’s first, standalone digital series “Going Off the Menu.”
Hsia added oversight of Oxygen in 2013 and has continued the network’s trajectory as one of the most talked-about cable reality networks. Recently, Hsia has been focused on launching a fresh slate of digital offerings tied to the rebrand of the network, including the highly-visited Very Real, the network’s online destination for millennial women.
Hsia originally joined NBCUniversal as Katie Couric’s Senior Producer and served as Vice President of NBC News since 2001, where she had executive oversight for the “Today” show, “Dateline” and the long-form programming unit Peacock Productions. An NBC News veteran of eleven years, she previously worked for ABC News as Diane Sawyer’s producer at “Prime Time Live” and is the recipient of six Prime Time News Emmy Awards.
Hsia has received several honors including Ad Age’s “Media Maven,” Variety’s “New York Women’s Impact Report,” one of the “Top Women in Technology” by Multichannel News, Broadcasting & Cable’s “Digital All-Stars List,” Cynopsis Media’s “Most Intriguing People of the Year,” AWNY’s “Changing the Game” Award, Alliance for Women in Media’s “Stem Leadership in Media” Award, as well as CableFAX’s “Most Powerful Women in Cable” and “Digital Hot List.”
Hsia currently serves on the board of the Tribeca Film Institute. She is a graduate of Harvard University and has a MBA from Columbia University Business School.