Larry Logan

CMO
Immersive Media

Larry Logan is the Chief Marketing Officer of Immersive Media Company, the pioneer and world leader in interactive 360-degree video technology and services. Immersive Media is the innovator behind the popular 'street view' location-based imagery used by online mapping websites. The company's worldwide clients range from leading brands and agencies in advertising and experiential marketing, to military and security agencies for situational awareness and training, to geo-spatial imagery and tool integrators. The company began coverage of the devastation in Haiti within days after the January earthquake, launching the first online, scrolling interactive map with video in a joint project with CNN.

Larry has experienced an eclectic career for the past 30 years, with senior marketing, branding and creative roles ranging from Playboy Enterprises and film studio marketing, to WebMD, Digimarc, Zeba, and Verde Media. As an agency creative director, he worked with many of the world's leading brands. His curiosity leads him to periodic jumps to entirely new industries, where his companies have repeatedly ascended to the market-leading brand.