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Kitty Kolding is the CEO of House Party, Inc., a leading consumer activation and experiential marketing company that engages thousands of qualified consumer advocates to host in-home parties featuring a brand or product, and to spread the word further via a customized online community. Since taking the reins in 2007, Kolding has led House Party to profitability and dramatic growth, tripling the firms revenue for the past three consecutive years. Under her leadership, House Party has broadened its word-of-mouth products and services, expanded from the U.S. into 11 other countries, and penetrated several major industries, all while increasing its repeat-business rate among clients blue chips such as Kraft Foods, Disney, Ford, Microsoft, and P&G to over 60%.
Kolding has been quoted across major media outlets, such as The New York Times, The Wall Street Journal, USA Today, Fox News, Fast Company, Variety, Advertising Age, Adweek, Brandweek and Event Marketer Magazine. She has been a featured speaker at leading industry conferences, such as the WOMMA Summit, Digital Hollywood, and the American Marketing Association events.
Prior to joining House Party, Kolding was founder and CEO of S3, an outsourced services firm specializing in strategic sales and partnerships. Prior to that she held a series of senior executive positions at Jupiter Research (NASDAQ: JUPM, fka JMXI, fka JPTR), helping grow revenues to over $100 million. Her roles included SVP, Global Sales & Client Service; SVP, International Business Development; and VP, Global Strategic Accounts. Her clients at Jupiter were Fortune 500 companies from every major industry in 13 countries.
Prior to joining Jupiter, Kolding served as VP, Business Development at GetSmart, an online financial products comparison-shopping service that was later purchased by Providian. Before that she founded Land Sales Resource (LSR), a commercial real estate research firm, supplying proprietary data and research to commercial real estate lenders, brokers, appraisers and corporate executives.
Kolding currently resides in Parker, Colorado with her 2 sons.
