"Zeebox, the second screen app, which is being widely deployed in the U.S. by NBC Universal, FOX and HBO, will launch a "synched ad" platform in January, allowing marketers the ability to serve ads into the Zeebox app which are associated, in real-time, with the commercials on the television, says Anthony Rose, co-founder and CTO of the London-based company. The make this happen, Zeebox has created a sort of "Google search engine equivalent but for live television," he explains in this interview with Beet.TV"