[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "TV and Video Innovation in the 2016 Presidential Election." The session was described in the show brochure as follows:

1:03:19 

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation."

The session was described in the show brochure as follows: "This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow."

Panelists included:

19
Jul

TVOT | 10 Experian Master Class at TVOT SF 2016: "Piecing Together the Puzzle for TV Measurement"

[itvt] is pleased to present an audio recording of Experian's TVOT SF 2016 Master Class, "Piecing Together the Puzzle for TV Measurement." The Master Class was described in the show brochure as follows: "Join this Master Class to hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and the dos and don'ts of campaign measurement. 

[itvt] is pleased to present an audio recording of the TVOT SF 2016 keynote fireside featuring Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group. The fireside was described in the show brochure as follows:

[itvt] is pleased to present an audio recording of the TVOT SF 2016 fireside on Advertising and Measurement, that featured representatives of Allergan, MODI Media and TiVo Research. The session was described in the show brochure as follows:

22
Jun

TVOTSF2016 - "Discovery, Personalization and the TV User Experience" at The TV of Tomorrow Show

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Discovery, Personalization and the TV User Experience." 

[itvt] is pleased to announce the winners of the 13th annual Awards for Leadership in Interactive and Multiplatform Television. The awards were presented at The TV of Tomorrow Show on June 7th.

  • The award for "Most Significant Impact" (i.e. the company or organization that has had the most significant impact on the industry as a whole over the past year) went to Adobe Primetime.
  • The award for "Most Significant Newcomer" (i.e. the company or organization that was the most significant newcomer/breakthrough player of the past year) went to Sorenson Media.
  • The award for "Most Significant Technology, Platform or Product" (i.e. the company or organization that invented the most innovative and disruptive technology, platform or product of the past year) went to Starcom Mediavest for MAPS TV and to Visible World for its High-Yield Platform (tie).
  • The award for "Most Significant Content Offering" (i.e. the company or organization that created the most innovative and disruptive content offering of the past year) went to New Form Digital for its digital original series.
  • The award for "Most Innovative Design or User Interface" (i.e. the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year) went to Comcast for its X1 platform.
  • The award for "Achievement in Advanced Advertising" (i.e. the company, organization or individual that did the most to realize the promise of advanced advertising--including such areas as operator-driven single-screen advertising, connected-TV advertising, second-screen/social-TV advertising, addressable advertising, dynamic advertising insertion, transmedia advertising, interactive branded content, measurement, programmatic buying, dynamic creative, and more--over the past year) went to Turner Ad Sales for Now Media.
  • The awards for "Individual Leadership" (i.e. individuals who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward) went to Jane Clarke, CEO/Managing Director of CIMM and to Fabian Birgfeld, Founder and Director of W12 Studios.
  • The "ITV All-Star" award (i.e. an individual who has a long-term track record of leadership in the interactive television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame) went to Chris Pizzurro, Head of Business Development, Sales and Marketing at Canoe.

Congratulations to all the winners, and a big Thank You to all the judges!

 

TVOT SF 2016 (June 7th-8th at the Golden Gate Club in the Presidio of San Francisco) is just one day away. Purchase your tickets here: http://tvotsf2016.eventbrite.com

We have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the following four sessions (we have also included this information below):

  • Keynote Fireside: Robert Hayes, EVP of Digital at NBC Entertainment
  • Experian Master Class: Piecing Together the Puzzle for TV Measurement
  • Book Launch: TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium
  • Advertising and Measurement Fireside: Allergan, MODI Media and TiVo Research

The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor...

10:05-10:30AM, June 7th
Ventana Room
Keynote Fireside: Robert Hayes, EVP of Digital at NBC Entertainment

When it named Rob Hayes to the newly created role of EVP of Digital back in 2012, NBC stated that his appointment demonstrated its commitment to an "aggressive digital media strategy." In this keynote fireside with Television Academy Governor, Seth Shapiro, Hayes will discuss his work crafting and implementing this strategy to date, and cast light on the network's plans for digital innovation going forward. 

Topics to be addressed include: New ways in which NBC is using YouTube and other social-video services to promote, enhance and extend its programming; the thinking that guides the numerous apps it has launched on mobile, connected devices, and game consoles; the new advertising and branded-content strategies it is pursuing on these platforms; its roll-outs of digital companion series and other original digital programming; the importance of integrating digital innovation into the program development process from the ground up; and the role that virtual reality and other emerging technologies and media are set to play in NBC's digital roadmap.

  


11:40AM-12:00PM, June 7th
Prince Room
Advertising and Measurement Fireside: Allergan, MODI Media and TiVo Research

This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at Allergan, Tara Maitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more.


2:40-3:35PM, June 7th
Prince Room
Experian Master Class: Piecing Together the Puzzle for TV Measurement

Join this Master Class to hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and the dos and don'ts of campaign measurement. The Master Class will cover some of the latest trends in the space and provide a first-hand look at the tools being used to activate your data across channels. 

This Master Class will answer such question as: What is Experian's role in the TV space? How can I create a "cookie-free" strategy as I go cross-channel? What tools and technology are used to activate my data across channels? How should I be measuring the success of my TV campaigns? And what does the future hold for TV measurement? 

Join Experian as the company provides a brand new look at real TV reporting that is changing the game. Presenters include:

  • Lindsey Harju, Senior Product Manager, Experian Marketing Services
  • Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services=

5:35-6:20PM, June 7th
Prince Room
Book Launch: TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium

Television Academy Governor and USC Professor, Seth Shapiro, will deliver a talk based on his new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium.

The book chronicles the incredible evolution of television via the stories of over 50 innovators who challenged and redefined the medium, from David Sarnoff and William Paley to Lucille Ball and Johnny Carson, Grant Tinker and Mary Tyler Moore to John Kennedy and Norman Lear. These innovators' stories are a goldmine of lessons for modern-day entrepreneurs and professionals, because what has happened before will happen again. Shapiro shows how--despite the commonly held belief that the "disruption" of television is a new phenomenon--the medium has in fact been continually disrupted since it began, in a century-long battle between economic, technological and cultural forces.

TELEVISION's cast includes inventors, executives, entrepreneurs, performers, politicians and artists, in an epic tale that has never been told in one place until now.

 

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