[itvt] would like to extend a big Thank You to the sponsors, moderators, speakers and artists who helped make TVOT NYC Intensive 2011 such a success:

SPONSORS

Premiere Sponsor:
Canoe Ventures (http://www.canoeventures.com)

Platinum Sponsor:
Softel (http://www.softelgroup.com)

Gold Sponsors:
Ensequence (http://www.ensequence.com)
Nagra (http://www.nagra.com/dtv)

Holiday Cocktail Party Sponsors:
LG Electronics (http://www.lge.com)
YuMe (http://www.yume.com)

Silver Sponsors:
AT&T AdWorks (http://www.att.com/adworks)
Related Content Database/RCDb (http://www.rcdb.net, http://www.watchwith.com)
Rovi (http://www.rovicorp.com)
SeaChange International (http://www.schange.com)
Splat Interactive (http://www.splat.tv)

Bronze Sponsor:
HSN (http://www.hsn.com)
 
Supporting Sponsors:
Accelerated Media (http://www.aimitv.com)
Audible Magic (http://www.audiblemagic.com)
BlackArrow (http://www.blackarrow.tv)
Civolution (http://www.civolution.com)
comScore (http://www.comscore.com)
Intrasonics (http://www.intrasonics.com)
Media-Sync (http://www.media-sync.tv)
ViaCLIX (http://www.viaclix.com)
Visible World (http://www.visibleworld.com)
Zeitera (http://www.zeitera.com)

Exclusive Marketing & PR Partner:
Breakaway Communications (http://www.breakaway.com)

Supporting Organizations:
The Interactive Advertising Bureau (http://www.iab.net)
The 4A's (http://www.aaaa.org)
CableLabs (http://www.cablelabs.com)

MODERATORS

Clayton Banks, President and Executive Producer, Ember Media
Michael Collette, President and CEO, MediaTech Strategies
Don Dulchinos, SVP of Advertising and Interactive Services, CableLabs
Leslie Ellis, Translation Please/Multichannel News
Joan FitzGerald, VP of Television Sales and Business Development, comScore
Seth Haberman, CEO, Visible World
Rick Howe, The iTV Doctor
Will Keller, President, WE Keller Group
Craig Leddy, Principal, Interactive TV Works
Arthur Orduna, Chief Product Officer, Canoe Ventures
Lori Schwartz, Chief Technology Catalyst, InterPublic/Co-Governor, Academy of Television Arts & Sciences Interactive Media Peer Group
Todd Spangler, Technology Editor, Multichannel News
Zachary Weiner, Co-Founder, Connected TV Marketing Association
Wes Williams, Director of Online Production, Scripps Networks


SPEAKERS

• Frank Barbieri, SVP of Emerging Platforms, YuMe
• Jonathan Bokor, General Manager of Interactive TV, Canoe Ventures
• Michael Bologna, Managing Partner/Director of Emerging Communications, GroupM
• Alisa Bowen, General Manager, Wall Street Journal Digital Network
• Lawrence Brickman, Managing Partner, CloverLeaf Digital
• Peter Brown, VP of Technology Development, Mediacom
• Scott Brown, SVP of Global Communications, Client Insights and Strategic Relations, Nielsen
• Bobby Calder, Charles H. Kellstadt Professor of Marketing/Director of the Center for Cultural Marketing, Kellogg School of Management, Northwestern University
• Sean Casey, CEO, SocialGuide
• Jane Clarke, Managing Director, CIMM
• Dan Cooper, Project Manager for Research and Communications, Ball State University Center for Media Design
• Brian Curtis, Senior Director of Product Management, Comcast Search & Discovery
• Chet Dagit, Director of Product Management, In-Home Business Unit, SeaChange International
• Gavin Douglas, Chief Revenue Officer/Chief Creative Officer, iPowow
• Matt Durgin, Director of Smart TV Content Partnerships, LG Electronics
• Dan Eakins, CEO, Zeitera
• Bill Feininger, SVP of Measurement, FourthWall Media
• Mike Fitzsimmons, CEO, Delivery Agent
• Jason Forbes, SVP of Strategy, New Products & Marketing, Time Warner Cable Media
• Tom Freeman, President and CEO, Splat Interactive
• Jay Friedman, VP of Marketing and Customer Support, Audible Magic
• Derrick Frost, SVP of Global IP Video Solutions, Alcatel-Lucent
• Mark Garner, SVP of Business Development and Distribution Marketing, A&E Television Networks
• Tracy Geist, SVP of Business Development and Strategy, Americas, Civolution
• Harold Geller, Managing Director, Ad-ID/SVP of Cross-Industry Workflow, The 4A's
• Mark Ghuneim, CEO, Wiredset/Trendrr
• Joan Hogan Gillman, President of Media Sales, Time Warner Cable
• Yosi Glick, CEO, Jinni
• Cathy Hetzel, President of Advanced Media and Information, Rentrak
• Michael Holmes, Director of Insight and Research, Ball State University Center for Media Design
• Lisa Hsia, EVP of Digital Media, Bravo
• Patrick Huegel, VP of Development, icueTV
• Ed Humphrey, President of the Americas, Softel
• Bob Ivins, VP of Research and Data Products, Comcast Spotlight
• Michael Kelley, SVP of Programming and Advertising, Ensequence
• Harvey Kent, Chief Media Strategist, Donovan Data Systems
• Aslam Khader, Chief Technology and Product Officer, Ensequence
• Evan Krauss, EVP of Advertising Sales, Shazam
• Anthony Landamia, Executive Director of Product Management, SeaChange International
• Gary Lauder, Managing Partner, Lauder Partners
• Bob Leighton, SVP of Programming, Liberty Global
• Mark Lieberman, CEO, TRA
• Peter Low, President and CEO, Ensequence
• Scott Maddux, Founder and Interim CEO, Media-Sync
• Tara Maitra, General Manager of Content and Media Services, TiVo
• Rick Mandler, VP of Digital Media Advertising, Disney/ABC Digital Media Group
• Cliff Marks, President of Sales and Marketing, National CineMedia
• Farhad Massoudi, CEO, adRise
• John McCrea, General Manager, Tunerfish
• Doug McGary, CTO, Accelerated Media
• Andy Mitchell, Manager of Strategic Media Partnerships, Facebook
• Craig E. Moffett, SVP and Senior Analyst for US Telecommunications and US Cable and Satellite Broadcasting, Sanford C. Bernstein & Co.
• Sanjiv V. More, Senior Director of Advanced Advertising and VOD Sales, SeaChange International
• Alan Murray, Deputy Managing Editor and Executive Editor, Online, The Wall Street Journal
• Amir Nobakht, President, ViaCLIX
• Roland Noll, Executive Director of IPTV Product Management, AT&T
• Somrat Niyogi, CEO, Miso
• Catherine Nygaard, Director of User Experience, Method
• Sam Pemberton, CEO, Softel
• Chris Pizzurro, General Manager of VOD Solutions, Canoe Ventures
• David Preisman, VP of Interactive Television, Showtime Networks
• Steve Reynolds, SVP of Customer Premises Technology and Home Networking, Comcast
• Jennifer Robertson, SVP of Digital Media and Business Development, WE tv Networks
• Anthony Rose, Co-Founder and CTO, zeebox
• Doug Rosen, Director of Affiliate Strategy and Planning, HBO
• Scott Rosenberg, CEO, Umami
• Anne-Marie Roussel, Head of Acquisition and Partnerships, Sharp Labs of America
• Patrick Salyer, CEO, Gigya
• David Schlacht, Senior Director of Multimedia, DirecTV
• Tawny Schlieski, Futurecasting Research Scientist, Interaction and Experience Research Group, Intel Labs
• David A. Schweidel, Assistant Professor of Marketing, University of Wisconsin-Madison School of Business
• Matt Seiler, CEO, Mediabrands
• Jarrett Sherman, President and Executive Producer, Smokebomb Entertainment (Digital Media Division of Shaftesbury Films)
• Randy Shiozaki, Chief Experience Officer, TVplus
• Jacob Shwirtz, Head of Social Viewing, Viacom Media Networks
• Jeff Siegel, SVP of Global Media Sales, Rovi
• Fred Silverman, CEO, Newslook.com
• Ashley Swartz, SVP of Marketing/Leader of the ITV Practice, Digitas
• Seth Tapper, CEO, SecondScreen Networks
• Michael Taylor, SVP of Business Development, ActiveVideo Networks
• Larry Taymor, CEO, Ex Machina
• Tom Thai, VP of Marketing and Business Development, Bluefin Labs
• Kathy Timko, CEO, Canoe Ventures
• Nick Troiano, President, BlackArrow
• Zane Vella, CEO, RCDb
• Ken Venturi, Chief Creative Officer, National CineMedia
• Tim Wahlers, President and CEO, enableTV
• Wes Williams, Director of Online Production, Scripps Networks
• Craig Woerz, Managing Partner, Media Storm
• Paul Woidke, SVP and General Manager, Advanced Advertising, Nagra
• Matthew Zelesko, SVP of Technology, Time Warner Cable
• Rachelle Zoffer, Director of Content Strategy and Acquisition, Interactive TV, Verizon FiOS

ARTISTS

Patricia Adler (http://www.patriciaadler.info)
Gabriel Barcia-Colombo (http://www.gabebc.com)
Chika Iijima (http://www.imagima.com)
Rune Madsen (http://www.runemadsen.com)
Lia Martinez (http://www.liamartinez.com)
Paul Rothman (http://www.fridgebuzzz.com)
Andrea Wolf (http://www.memoryframes.org/andreawolf)

[itvt] is pleased to announce that SeaChange International will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue at 45th Street on the 17th Floor, New York: view the schedule of sessions here; purchase tickets here).

Entitled "Putting T-Commerce into Play: Mapping Today's Real-World Examples through to Multiscreen Transactions and Integrated Advertising," the workshop will explore examples of t-commerce in action today, and attempt to identify near-term and longer-term business and technology strategies that will benefit from fully integrated advertising and multiple screen availability of on-demand and broadcast video services. A detailed description of the workshop, which will run from 1:30-2:25PM in the Nolita (Workshop) Room, is below:


1:30-2:25PM
Workshop Room
SeaChange International Workshop: Putting T-Commerce into Play: Mapping Today's Real-World Examples through to Multiscreen Transactions and Integrated Advertising

Fueled by well-established platforms, technologies and standards--and not to forget ever-increasing competition--now is the time for our industry to begin delivering t-commerce experiences to video consumers. Thoughtful analysis and planning will enable even the smallest operators, for example, to begin to capitalize on their existing non-linear services, such as movies-on-demand, in order to create enticing transactional pairings of in-home streamed content with on-screen offers of media, fulfilled via digital lockers or postal mail. Certainly, with multiscreen video deployments looming large, the stage is set for increasingly relevant retail content and merchandise offers to eager viewers on iPads, smartphones or gaming consoles, thereby increasing the value proposition of operators' non-linear and linear video services and ensuring new returns for content providers and other stakeholders.

This workshop will explore examples of t-commerce in action today and map to the near-term and longer-term business and technology strategies that will benefit from fully integrated advertising and multiple screen availability of on-demand and broadcast video services. Panelists include:

• Aseem Bakshi, General Manager of Advertising, SeaChange International
• Chet Dagit, Director of Product Management, In-Home Business Unit, SeaChange International
• Patrick Huegel, VP of Development, icueTV
• Sanjiv V. More, Senior Director of Advanced Advertising and VOD Sales, SeaChange International (Moderator)

[itvt] is pleased to announce that Ball State University's Center for Media Design (CMD) will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue, New York: view the schedule of sessions here; purchase tickets here).

Entitled "Researching the Second Screen and Social Viewing: Two Recent Studies," the workshop will see CMD researchers summarizing the findings from: 1) an eye-tracking study of viewers' distribution of visual attention between the TV and second screen during use of two commercially released second-screen apps; and 2) a study of show-specific Twitter traffic rates during programming and ad pods for multiple episodes of three shows from different genres. A detailed description of the workshop, which will run from 3:30-4:25PM in the Workshop Room, is below:

Researching the Second Screen and Social Viewing: Two Recent Studies

Concurrent media exposure while watching TV is nothing new. Field research by Ball State University's Center for Media Design (CMD) typically finds around 20% of TV exposure includes use of other media--and when another medium is present, TV almost always becomes secondary. The emergence of second-screen apps for tablets and mobile phones and the rise of social viewing may change this equation by supplementing viewing with related content on second screens. Content providers see these developments as a potential boon because they can deliver rich interactive TV content and deepen engagement through social viewing. However, second-screen apps and social viewing may be boondoggles if they divert too much attention from the TV screen and advertisers' messages.

In this workshop, researchers from Ball State University's Center for Media Design will summarize findings from two recent studies. The first is an eye-tracking study of viewers' distribution of visual attention between the TV and second screen during use of two commercially released second-screen apps; the second is a study of show-specific Twitter traffic rates during programming and ad pods for multiple episodes of three shows from different genres. Implications for viewer engagement will be discussed, and participants will have the opportunity to suggest directions for future CMD research. Presenters:  

• Michael Holmes, Director of Insight and Research, Ball State University Center for Media Design
• Dan Cooper, Project Manager for Research and Communications, Ball State University Center for Media Design

--Panelists Include Professor Bobby Calder of Northwestern University's Kellogg School of Management; Craig E. Moffett, Senior Analyst at Sanford C. Bernstein & Co.; Professor David A. Schweidel of the University of Wisconsin-Madison School of Business; and Matt Seiler, CEO of Mediabrands
--Session to Be Led by Seth Haberman, CEO of Visible World

[itvt] is pleased to announce the line-up of panelists for the session, "Starting with a Clean Slate: Industry Experts Envision TV's Ideal Evolution," at TVOT NYC Intensive 2011 (December 5th, 730 Third Avenue, New York: view the schedule of sessions here; purchase tickets here). The panelists include:

• Professor Bobby Calder, Charles H. Kellstadt Professor of Marketing/Director of the Center for Cultural Marketing, Kellogg School of Management, Northwestern University (bio)
• Craig E. Moffett, SVP and Senior Analyst for US Telecommunications and US Cable and Satellite Broadcasting, Sanford C. Bernstein & Co. (bio)
• Professor David A. Schweidel, Assistant Professor of Marketing, University of Wisconsin-Madison School of Business (bio)
• Matt Seiler, CEO, Mediabrands (bio)

A detailed description of the session--which was envisioned and will be moderated by Seth Haberman (bio), CEO of Visible World--is below.

Please see the entire press release HERE:

Representatives from the Cable, Network Television, Advertising, Social Media, Consumer Electronics Industries and Beyond to Convene at TV of Tomorrow Event in NYC

[itvt] Returns to New York City with Its Second Annual TV of Tomorrow NYC Intensive Event

NEW YORK CITY – November 28, 2011 – InteractiveTV Today, [itvt], the most widely read and trusted news source on multiplatform interactive and social TV, today announced that due to high demand its TV of Tomorrow (TVOT) show, it is returning to New York City.  TVOT NYC Intensive will provide broadcasters, operators, advertisers, agencies and other stakeholders with a venue to discuss and debate some of the industry’s most pressing topics.  The event's sponsors include Canoe Ventures, the advanced television joint venture of the nation’s leading cable operators. The event will take place at 730 Third Avenue in New York City on December 5, 2011...(Click for more)

[itvt] is pleased to announce that Splat Interactive will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue, New York: view the schedule of sessions here; purchase tickets here). Entitled "Connected TV: Not as Smart as You Think It Is," the workshop is designed to identify the ways in which connected TV needs to change in order to be widely embraced by consumers. A detailed description of the workshop, which will run from 9:25-10:35AM in the Workshop Room, is below:


Connected TV: Not as Smart as You Think It Is

The industry calls it smart TV. Thing is, it's not really that smart yet. It could go off to Harvard someday, but right now we're still trying to get it to color inside the lines.

Stephen Fishburn, CTO of Splat Interactive, will discuss the big changes in TV that consumers have embraced, and why connected TV isn't quite there yet from developer, technical, user-experience, and commercial perspectives. He'll conclude the workshop with an overview of what needs to change for connected TV to get smart and be widely embraced in the living room. Presenter:

•    Stephen Fishburn, CTO, Splat Interactive