Grid Schedule of Sessions for TVOT NYC Intensive 2011

  Wharton Room Union Square Room Workshop Room
7:30-8:15AM REGISTRATION & BREAKFAST REGISTRATION & BREAKFAST REGISTRATION & BREAKFAST
8:15-8:30AM Welcoming Address/Launch of TVOT12    
8:30-9:25AM Cable’s ITV Advertising Push: What Has Been Learned to Date, and Where Do We Go Next? Reinventing Audience Measurement for a Changing TV Ecosystem  
9:25-10:35AM Keynote: Cable Technology Fireside with Leslie Ellis (9:25-9:55)/Newsmakers (9:55-10:35) T-Commerce Deployments: Overcoming Challenges and Evolving Best Practices

Splat.TV Workshop: Connected TV - Not as Smart as You Think It is"
10:35-10:45AM BREAK BREAK BREAK
10:45-11:05AM Keynote: Alan Murray, Deputy Managing Editor and Executive Editor, Online, The Wall Street Journal Keynote: Andy Mitchell, Manager of Strategic Media Partnerships, Facebook  
11:05AM-12:00PM New Markets of the Multiplatform Interactive Video Ecosystem Enabling a Personalized Television Experience

Ensequence Workshop: "Devising a Truly Multiplatform Strategy"
12:00-1:00PM LUNCH LUNCH LUNCH
1:00-1:30PM Keynote: Anthony Rose, Co-Founder and CTO, zeebox Special Presentation by Intel Labs: "After Transmedia"  
1:30-2:25PM Dynamic Ad Insertion: Will the Monetization it Promises Transform VOD? ACR Intensive Part I: The Rise of Companion Apps: TV Content Recognition on Mobile Devices SeaChange International Workshop: "Putting T-Commerce into Play: Mapping Today's Real-World Examples through to Multiscreen Transactions and Integrated Advertising"
2:25-3:20PM Starting with a Clean Slate: Industry Experts Envision TV’s Ideal Evolution ACR Intensive Part II: The Next New Future of Interactive TV?: Content Recognition on Smart TV’s  
3:20-3:30PM BREAK BREAK BREAK
3:30-4:25PM Social and Interactive From the Ground Up: The Emergence of Converged Programming Formats The Emergence of Connected-TV Advertising

Ball State University Center for Media Design Workshop: "Researching the Second Screen and Social Viewing: Two Recent Studies"
4:25-5:20PM Social TV, Viewer Data and Monetization The Top 10 Ways Connected TV Will Transform the Television
5:20-6:10PM Breaking Barriers: Working Together to Realize the TV of Tomorrow The iTV Doctor Is In!: Operators Look to Own the Second Screen  
6:10-7:30PM COCKTAIL RECEPTION COCKTAIL RECEPTION COCKTAIL RECEPTION