Announcing the Schedule of Sessions for TVOT NYC 2015

16
Nov

Announcing the Schedule of Sessions for TVOT NYC 2015

[itvt] is pleased to announce the schedule of sessions for TVOT NYC 2015, our sixth annual East Coast TV of Tomorrow Show event (Thursday, December 3rd, at the SVA Theatre, 333 W 23rd St, New York, NY 10011).

TVOT NYC 2015 will pack all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day event. It also represents your last best chance to network and do business with your industry peers before the holiday break!

Tickets to the event (priced at $1,075) are still available for purchase here. We advise purchasing your tickets as soon as possible (tickets will be priced at $1,275 at the door).

 

Please note that:

  • The official Twitter hashtag of the show is #TVOTNYC, and the official Twitter account is @TVOTshow.
  • We will be announcing more details about a number of TVOT NYC 2015 keynotes, panels and presentations in upcoming issues of the [itvt] newsletter.

 

7:30-8:15AM

Silas Theatre and the Lobby

Registration, Breakfast, Schmoozing and Networking

 

8:15-8:20AM

Silas Theatre

Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]

 

8:20-9:15AM

Silas Theatre

The Essence of Excellence: How to Create Awesome TV Apps

Making sure the quality of the app matches the quality of the content is one of the most important things a content provider can do to ensure service success. Getting it right is not easy. With so many platforms, operating systems, devices and screen sizes, it's easy for a content provider to get overwhelmed by the challenge. In this session a panel of TV app developers and content providers with successful TV apps discuss what it takes to be great. They will examine what is needed to make a TV app shine, and some of the pitfalls to avoid that can drag it down. Panelists include:

 

8:20-9:15AM

BeatriceTheatre

Live Social Broadcasting and its Implications for Television

The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, "stars," programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media, identify the key differentiators of each platform, and attempt to assess live social broadcasting's significance both for television and for the more established forms of online video.

Panelists will address such questions as: How are these new, social platforms--which arguably make for a more "intimate" and less "presentational" viewing experience than other forms of video--reinventing the relationship between creators and audiences? Are they "training" Millennials and Plurals, the demographics with whom they are most popular, for a different kind of TV/video experience where high-quality production is less important than a sort of virtual intimacy with the creator--and, if so, will TV and other forms of video need to adapt to take this into account? What new forms of programming are being developed for these platforms--whether produced by professionals or arising organically from their user base? Which formats are proving most successful on each platform? What are the implications of live social broadcasting for news reporting--will it enable a new generation of "citizen journalists"? How effectively is the TV industry using this new medium to enhance and promote programming and to extend that programming's appeal to a new generation of viewers? How are these platforms being monetized, and what can the TV industry learn from the new ways in which advertising, marketing and commerce are being implemented on them? Panelists include:

 

9:15-10:10AM

Silas Theatre

Measuring TV Everywhere

As TV goes digital and shows air in more than one place, more than just the consumer experience changes. With a never-ending list of ways for consumers to watch TV, a big question that arises is, "Who gets credit when content airs on multiple platforms and streaming services?" A major part of figuring this out will be effective measurement and being able to track this consumption across TV, desktop, mobile, DVR, VOD/SVOD and OTT platforms. 
 
This panel will bring together key stakeholders to talk about this big question, the measurement challenges involved in digital video measurement and cross-platform measurement, and what makes sense for broadcast and cable networks, MVPD's, digital publishers, advertisers and ad agencies. Panelists include:
 

 

9:15-10:10AM

BeatriceTheatre

The Second Wave of Social TV

Despite the fact that some high-profile early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to integrate audience participation into their programming from the ground up--and by the fact that social media are not only becoming all-pervasive but increasingly video-friendly and even video-driven.

This session will examine some of the recent innovations that broadcasters and networks have been making in order to encourage viewer interaction with their programming and to build activist communities around their content and brands; and will also explore how ongoing developments in the social media space--including the fact that social media are increasingly becoming a place where people discover and watch video, the newly emerging popularity of video-driven and storytelling-focused social-media platforms (e.g. Periscope, Meerkat, Snapchat, Instagram, etc.), the launch of high-profile social-TV initiatives from Twitter and Facebook, and more--are impacting viewing habits, viewer expectations of programming, the relationship between viewers and programming creators, and consequently programming itself. Panelists include:

 

10:10-10:30AM

Silas Theatre

Newsmaker Keynote: Adobe

Adobe will announce a major alliance, designed to capture the maximum value of all OTT TV inventory across live, live-linear, and on-demand content. Presenter:

 

 

10:30-10:40AM

Schmoozing and Networking Break, Sponsored by Breakaway Communications

 

 

10:40-11:00AM

Silas Theatre

Newsmaker Keynote: Nielsen

The media industry is in the midst of an important transition: consumers have endless options for viewing content, and it's fundamentally changing the business of TV, advertising and measurement. Join Lynda Clarizio, President of US Media, and Kelly Abcarian, SVP of Global Watch Product Architecture, to discuss Nielsen's comprehensive framework for measuring the "Total Audience" and why the entire industry would benefit from a common set of metrics to measure across platforms. Participants include:

 
 

 

11:05-11:25AM

Silas Theatre

Newsmaker Keynote: Videology

Scott Ferber, Chairman and CEO, Videology

Scott Ferber, Chairman and CEO of Videology, will talk with Mike Shields, Senior Editor of the Wall Street Journal, about the latest trends in television and video advertising, advancements in advertising technology, and why 2016 is shaping up as a pivotal year for true cross-screen convergence. Participants:

 

 

10:40-11:25AM

BeatriceTheatre

The Regulatory "Elephant in the Room" Revisited

The regulatory environment for advanced TV and video is evolving rapidly, as new technologies, business models and viewing behaviors emerge. In light of this, we invited back one of our most highly praised panels from last year's show, in order to update attendees on the most important regulatory issues impacting the industry and to clarify how the regulatory environment has changed over the past 12 months.
 
The session will explore and clarify a range of potential rule changes that could have a major impact on both the short- and long-term future of television and video. Panelists will identify the most significant regulatory changes facing the industry--including some which many in the industry are probably barely aware of--and attempt to assess how they might alter the TV/video playing field, which players stand to benefit most from them, and which players stand to lose. Panelists include:
 
  • James Dix, Senior Media Analyst, Wedbush Securities
  • Tim Hanlon, CEO, The Vertere Group (Moderator)
  • Sally Hubbard, VP/Senior Antitrust Correspondent, The Capitol Forum
  • Hal J. Singer, Principal, Economists Incorporated/Senior Fellow, Progressive Policy Institute

 

11:25-11:45AM

Silas Theatre

"TV Is Not Dead, It's Having Babies!"

--Keynote Presentation by Rick Mandler, VP of Strategy and Digital Media Advertising, Disney/ABC

This phrase, author unknown, has been making the rounds since the summer, and it couldn't be more true. The demise of TV has been greatly exaggerated. While live viewing of non-sports content is certainly declining, on-demand viewing, especially of scripted entertainment content, has seen dramatic increases. Premium publishers have aggressively courted the on-demand viewer, making their content available on myriad new platforms. This talk will focus, using research developed by ABC, on the dimensions and impact of the new multiplatform ecosystem, and how the conventional wisdom that TV is in decline is dependent on an overly narrow definition of what TV is in today's world.

 

 

11:25-11:45AM

BeatriceTheatre

Keynote Presentation by Adi Sideman, CEO, YouNow

The Arrival of Participation Media

Social Networking and traditional media are converging to facilitate a new era of consumer participation in media. Adi Sideman--founder and CEO of YouNow, a live network with over 100 million user sessions a month--will examine the long-term trends shaping the emerging new media formats, cover the evolution of user-generated media, and showcase new programs from around the world that are pushing the envelope. He will also share research findings, compiled by @RokerLabs and Dextro, that offer insights into the content of the media being created on YouNow and what topics Millennials are focused on.

 

11:45AM-12:15PM

Silas Theatre

Keynote Fireside: Howard Shimmel, Chief Research Officer, Turner Broadcasting

The business of TV is morphing as never before. It's no longer enough to talk of "digital" and "linear" or even "TV." What we used to call "TV companies" are now heavily and aggressively invested in leveraging any platform capable of sustainably delivering compelling video-based experiences to viewers anywhere. As Chief Research Officer of one of the country's major cable network companies, Howard Shimmel leads a team of researchers and analysts who work to provide management with the tools they need to succeed now and in the future across all parts of the business.

In conversation with Mike Bloxham, SVP of National Television and Video at Frank N. Magid Associates, Shimmel will discuss some of the key issues that every modern media owner is getting to grips with as they seek to thrive in the changing landscape: the evolving user/viewer experience and what it means for distribution models and content production; the future of advertising models and the type of inventory that may emerge in the coming years; reaching audiences where they are; the challenges of measuring and monetizing emerging media channels in actionable ways; and more.

Come with your questions prepared. Participants include:

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates.
  • Howard Shimmel, Chief Research Officer, Turner Broadcasting

 

 

11:45AM-12:15PM

BeatriceTheatre

Keynote Fireside: The Stars of Live Social Broadcasting

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Panelists include:

 

 

12:15-1:05PM

Silas Theatre

Big Data and the Advertising of Tomorrow

This session will focus on Big Data and the new forms of television advertising that it makes possible, assessing the progress that has been made in implementing programmatic TV buying and addressability to date, and examining what else needs to happen in order for their promise to be fully realized.

Panelists will address such questions as: What are the most important advances that have been made so far and what can be learned from them? What are the issues still hindering progress and how can they be resolved? What is the relationship between addressable and programmatic today, and how will that relationship evolve going forward? What impact will data-driven advertising have on the creative side of the business? To what extent will it devalue sellers' inventory? How reliable are the data that drive programmatic and addressable TV advertising? And how easily can the effectiveness of such advertising be measured? Panelists include:

 

 

12:15-1:05PM

BeatriceTheatre

How Millennials and Plurals Will Change TV

This session will cast light on the evolving programming tastes and viewing habits of Millennials and Plurals; on the new kinds of content, content providers and content aggregators that are emerging to cater to them; and on the efforts that established media players--including operators, broadcasters and others--are making in order to extend their reach to these two new generations of viewers.

Panelists will address such questions as: Are Millennials and Plurals really as different from the generations that precede them, in terms of their relationship to television, as has often been claimed, and if so what are the biggest differences and what factors are bringing those differences about? Assuming that these two groups do indeed represent a fundamental shift in programming tastes and viewing habits, how is this manifested in the types of programming that are popular with them, and what are the implications of this shift for advertising and other forms of monetization? In light of the fact that these new generations are significantly more ethnically diverse than those that preceded them, how well is this diversity reflected in the content that targets them? What are the common mistakes content creators, content platforms, and marketers make in addressing these generations? And what are the prospects for new services like Watchable, go90, and SeeSo, through which established media players are trying to appeal to Millennial and Plural cord-nevers? Panelists include:

 

 

1:05-1:55PM

Lunch, Sponsored by Nielsen

 

1:55-2:50PM

Silas Theatre

Will the VR Revolution Be Televised?

The past few months have seen a number of high-profile experiments in which television networks and video producers have used virtual reality as a medium for news coverage, entertainment journalism and storytelling. And indeed Fusion, the Millennial-focused digital news joint venture between Univision and Disney/ABC, has even recently announced the launch of a business unit dedicated to VR.

This session will feature the people who are responsible for these experiments and who are making the television industry's first steps into VR, discussing why they believe TV and video producers--whether on the factual/news side or the storytelling side of the business--need to embrace this new medium; sharing the lessons they have learned from their pioneering efforts; and expounding their visions for how the convergence of TV/video and VR should progress going forward. Panelists include:

 

1:55-2:50PM

BeatriceTheatre

Balancing Traditional National TV Advertising with Advanced-TV Advertising

Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include:

  • Keenan Beasley, Managing Partner, The Strategy Collective
  • Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVest
  • Jason Brown, VP of National Advertising Sales, AT&T AdWorks
  • Cathy Hetzel, Corporate President, Rentrak
  • Bruce Kasrel, Product Marketing Director, Rovi
  • Chris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)
  • Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media
  • National Seller TBA

 

2:50-3:40PM

Silas Theatre

The Future of TV Belongs to the Viewer; Those Who Ignore That Do So at Their Peril

As fast as the television industry has evolved, we've managed to confuse the market, we've managed to confuse ourselves, and we've managed to confuse the consumers. And a confused consumer doesn't buy. This panel will deal with the television products we are selling: content, channels, devices, networks, packages, bundles and prices. Panelists will also delve into both the risks and rewards of sharing of subscription credentials.

In a nutshell, we used to have a nice, tidy subscription television business that everybody understood (even if they thought the prices were too high). Now there are so many options that consumers are getting frustrated because after they make a purchase decision, they find they're not getting what they want, and not getting what they paid for.

That is a recipe for disaster. This panel will discuss how we can avoid that disaster. Panelists include:

 

2:50-3:40PM

BeatriceTheatre

Experian Master Class

The TV landscape is evolving. In an ecosystem where hyper-targeted campaigns are no longer a sci-fi fantasy, it's easy to get lost among the endless list of emerging capabilities. Join this Master Class to hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and even take a first-hand look at the audience management platforms that are powering data linkage, monetization and targeting across the TV ecosystem. 
 
This Master Class will answer question such as: What is addressable advertising and how does it work? How is success measured? What types of results and reports can I expect? What types of data work best for targeting and analytics? Can you show me how linkage and matching actually works? How can I create a "cookie-free" strategy as I go cross-channel? What tools and technologies are used to activate my data across channels? Join us as we take a deeper look into the TV ecosystem and see what the future holds for addressable advertising. Speakers include:
 
  • Brienna Pinnow, Addressable Advertising Product Lead, Experian Marketing Services
  • Brad Danaher, Television Partnership Director, Experian Marketing Services
  • Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
 

 

3:40-4:35PM

Silas Theatre

Mapping OTT's Terra Incognita

This session will explore the current geography of the OTT TV landscape (including such features as TV Everywhere offerings from broadcasters and cable networks, standalone OTT offerings from established media players, and emerging OTT services from upstarts), attempt to predict that landscape's future evolution, and determine what the rise of OTT means for the television industry as a whole.

Panelists will examine such questions as: Is OTT a threat to ad-supported video-on-demand (AVOD)? What will be OTT TV's dominant monetization model, and what new payment models and other solutions are emerging to support the medium via subscription, transaction and advertising? What roles will be played in the new OTT ecosystem by the different types of offering (e.g. TV Everywhere vs. standalone OTT services, live vs. on-demand, etc.)? How is the OTT/TVE user experience evolving, and how does it need to improve? How will traditional pay-TV providers and broadcasters market and support OTT offerings without cannibalizing their core offerings--and, if they do cannibalize those offerings, is it even a problem? How will issues around distribution rights impact the future of the OTT space--will OTT force, for example, global concurrent release windows? Can TV Everywhere and virtual MVPD services convince Millennials to become pay-TV customers? What is the meaning of a "Television Network" in a fragmented OTT viewing world? And where are the emerging competitive fault lines of the OTT landscape? Panelists include:

  • Jeff Allen, VP of Business Development, Clearleap
  • Seung Bak, CEO, DramaFever
  • Jim Bennette, Director of Business Development, Video and Advertising Solutions, Adobe Primetime
  • Craig Barberich, Global Head of Media Solutions, Zuora
  • Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems (Moderator)
  • John Harran, SVP of Business and Product Development, Turner Broadcasting
  • Monty Sarhan, EVP of Programming, Epix

 

 

3:40-4:35PM

BeatriceTheatre

The "End of Advertising" or a New Beginning?

The notion that the television and video industries are seeing an "End of Advertising"--due to developments such as the rise of adblockers, the rapidly changing viewing habits of Millennials and Plurals, the increasing amount of "second-screening" that goes on among all demographics during commercial breaks, and more--has gained a lot of currency over the past year, as is obvious from even the most perfunctory perusal of the advertising trade press.

This session will attempt to determine whether and to what extent TV and video advertising are indeed facing a mortal crisis, identify the most significant threats that they need to overcome, and examine the new, interactive, social, targeted, and cross-platform advertising technologies and techniques that are emerging not only to counter any such threats, but to re-invent advertising as an intelligent medium that respects and re-engages the viewer. Panelists will also explore the role that branded content will play--whether as an alternative or complement to advertising--going forward. Panelists include:

 

 

4:35-4:45PM

Schmoozing and Networking Break, Sponsored by Breakaway Communications

 

 

4:45-5:35PM

Silas Theatre

Content Discovery and the UX of Tomorrow

This session will explore the future of the TV user experience, as that experience is both delivered across multiple platforms and draws on content from multiple sources (broadcast/OTT/pay-TV); becomes more personalized; and has to employ new discovery and recommendations technologies to help viewers make sense of the overwhelming amount of content available to them.

Panelists will examine some of the most significant new developments in areas such as content-discovery, personalization, metadata, information architecture, interactive design and beyond; and will then attempt to determine whether and how innovations in these areas can be brought together in order to transform an increasingly fragmented TV and video environment, that has seen an explosion in the amount of available content offerings, into a consistent and user-friendly experience where viewers can instantly find the content that is of most interest to them. Panelists include:

 

 

4:45-5:35PM

BeatriceTheater

The Content Question

This session will explore how both programming content itself and the business role it plays are being impacted by changing audience expectations and viewing habits, emerging platforms and technologies, new economic models and imperatives, innovations in advertising science, and other ongoing shifts in the television and video industries. While the content element of the TV/video ecosystem is certainly seeing major growth and undergoing major changes, the session will attempt to determine whether that growth is sustainable and these changes are for the better.

Panelists will examine such questions as: Has the need to supply fresh content for the exploding number of new viewing platforms and services resulted in an unsustainable "content bubble" and what FX's John Landgraf has characterized as "a mismatch...between the capital allocation of making and marketing TV shows and the audience they're generating"? And, if so, how will this situation be resolved? How is the "binge-viewing" phenomenon impacting not only the production and marketing of programming but that programming itself? What new production techniques--including technologies and techniques for automated content creation--are emerging to help "feed the content monster"? Is the convergence of video and social media resulting in an altered relationship between viewer and content provider, the consequence of which is that good writing and high production values are becoming less valued? And how can content providers protect the quality of their content as decisions about programming and the advertising and marketing that form its financial underpinnings are increasingly driven by data-driven algorithms? Panelists include:

  • Leight Davenport, VP of Programming--Women and Lifestyle, HB Studios, InteractiveOne
  • Zohar Dyan, CEO, Wibbitz
  • Ron Garfield, EVP/GM FremantleMedia North America, BUZZR TV
  • Colin Helms, SVP of Digital Media, MTV
  • Professor Al Lieberman, Stern School of Business, New York University (Moderator)
  • Bill Smee, Executive Producer, NBC News

 

 

5:35-6:20PM

Silas Theatre

Cross-Screen Interactive Branding

Branding is always an afterthought on cross-platform media projects. Yet strong branding is one of the most important elements when delivering content across platforms and devices. This session will explore the elements of branding within the digital world of networks and content. Panelists will discuss UX motion and audio, for consistency on all devices, and how a brand can come to life and own the audience experience. They will also explore how networks, compared to the actual content, will differ in the way branding is implemented. The panel features some of the leading designers and design companies currently creating interactive branding for devices, networks and movies. Panelists include:

 

5:35-6:20PM

BeatriceTheatre

T-Commerce

With Apple CEO Tim Cook declaring "the future of TV is apps," and ventures like AirBnB, Zillow, Gilt Group and Orbitz diving into that apps future via Apple TV 2.0, Amazon Fire TV and other smart TV-making devices, has T-commerce's time arrived? Are these devices, plus smart TV sets, about to play home to a wide variety of transactional services at home? Will this future incorporate banking, dining, live event and travel apps? And will this be the way venture capitalists, angel investors, incubators and accelerators finally make TV investments? This panel will tackle these questions, and respond to yours. Panelists include:
 

 

 

6:20-8:00PM

Lobby

Cocktail Reception, Sponsored by Rentrak

 

TVOT NYC 2015 Agents Provocateurs
 
Agent Provocateur is a role unique to The TV of Tomorrow Show. Selected because of the significant work they and their companies have done to further the advanced-TV industry, TVOT Agents Provocateurs are panelists-without-portfolio, as it were, whose purpose is to catalyze discussion by asking informed questions from the floor and engaging in interesting conversations with attendees. Agents Provocateurs for TVOT NYC 2015 include:
 

 

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