LAST CHANCE TO SAVE $200 ON TICKETS TO TVOT NYC 2016!

You have just one day left to buy your TVOT NYC 2016 tickets at the pre-show price of $1,075 (pre-show registration ends at midnight, December 7th; and tickets at the door will be priced at $1,275).

Click here to purchase your tickets: http://tvotnyc2016.eventbrite.com     

Eventbrite - TV of Tomorrow Show New York City 2016

Click here to view the TVOT NYC 2016 Schedule of Sessions: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0

TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre in Manhattan (333 W. 23rd Street, New York, NY).

We look forward to seeing you there!

 

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Ron Lamprecht, EVP of Business Development and Digital Distribution at NBCUniversal, and Rick Howe, The iTV Doctor. We have also included this information below.

Eventbrite - TV of Tomorrow Show New York City 2016

 

 

9:35-10:05AM, December 8th
Silas Theatre
Keynote Fireside: How NBCUniversal Is Embracing the New Media Landscape

With today's evolving media landscape and growing viewership on mobile and social media, hear from Ron Lamprecht, EVP of Business Development and Digital Distribution at NBCUniversal, in conversation with Rick Howe, The iTV Doctor, as he explains how NBCUniversal is shaking up the game, with a first-of-its-kind partnership with Snapchat, investments in Buzzfeed and Vox Media, and unique distribution strategies to program for all screens and platforms.

 

[itvt] is pleased to announce the TVOT NYC 2016 panel session, "Designing for Viewer Engagement on Social-Media Platforms."
 
The session will begin at 10:05AM on the Beatrice Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011).

Here's a description of the session from the TVOT NYC 2016 Show Brochure:

10:05-10:35AM
Beatrice Theatre
Designing for Viewer Engagement on Social-Media Platforms

When it comes to finding an audience for video content on social-media platforms, the problem for media companies isn't so much one of making that video discoverable, but rather one of how best to deliver and present it to the viewer via the latter's social feeds--and then, once the viewer has been engaged by that video, how  to maintain their engagement with additional related content (i.e. how to "get that second click" and thus ensure an "onward user journey"). 

This session, which brings together a panel of prominent design and social-media experts, will explore from a design/user-experience (UX) perspective how best to create and maintain engagement with video content on social-media platforms--a question which, of course, is complicated by the fact that that the delivery and presentation of that content needs to take into account the unique UX of each platform. Among other highlights, panelists will reveal statistics illustrating how CNN's design efforts are enabling viewer engagement across multiple social-media services. Panelists include:


The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc...

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

Eventbrite - TV of Tomorrow Show New York City 2016

TVOT NYC 2016 Keynote Fireside on the Future of TV Advertising

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Laura Molen, EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal, and Tim Hanlon, CEO of The Vertere Group. We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 sessions this week and next.

The full TVOT NYC 2016 Schedule of Sessions is available at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-201...

Purchase your TVOT NYC 2016 tickets here: http://tvotnyc2016.eventbrite.com

Eventbrite - TV of Tomorrow Show New York City 2016


THE SESSION

9:10-9:35AM, December 8th
Silas Theatre
Keynote Fireside on the Future of TV Advertising

The television advertising industry will change more in the next five years than it has in the past 50. 

Hear from Laura Molen, EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal, about how the company intends to stay ahead of the curve, in a conversation with Tim Hanlon, CEO of The Vertere Group. The discussion will touch on multiplatform premium content and innovative data and research initiatives, as well as NBCUniversal’s distribution strategy.

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Scott Ferber, CEO of Videology, Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks, and Howard Homonoff, Media and Entertainment Columnist at Forbes.com. We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 sessions this week and next.


10:05-10:35AM, December 8th
Silas Theatre
Building a 21st Century Media Company: A Fireside Chat about Transformation, Technology and the Future of TV

TV now stands firmly at the intersection of technology and content. Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks, and Scott Ferber, CEO of Videology, will discuss how media companies are adapting to this converging landscape, what "TV" really means in a cross-device world, and how data is transforming the way advertisers speak to audiences. Media strategist and Forbes contributor, Howard Homonoff, will lead the conversation.

[itvt] is please to announce the TVOT NYC 2016 panel session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising."
 
The session will begin at 10:45AM on the Silas Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011)

Here's a description of the session from the TVOT NYC 2016 Show Brochure:

10:45-11:40AM
Silas Theatre
What the 2016 Presidential Election Teaches Us about the Future of Advertising

This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. 

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion! Panelists include:

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 
  • Ashish Chordia, CEO, Alphonso
  • Seth Haberman, CEO, Visible World (Moderator)
  • Tracey Scheppach, CEO, Matter More Media
  • Ashley Swartz, CEO, Furious Corp.
  • Zane Vella, CEO, Watchwith

The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc...

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

 

 

 

 

 

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote presentation by Pooja Midha and Rick Mandler of ABC. We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 keynotes, firesides and panels this week and next.

Eventbrite - TV of Tomorrow Show New York City 2016

 

11:40AM-12:00PM, December 8th
Silas Theatre
Digital Viewership Growth and Addressable Advertising--The Publisher's Perspective 

This presentation will provide a walk-through of original research by ABC. Issues to be addressed include the growth and changes in digital viewership, the opportunity for addressable advertising that these changes represent, and the challenges publishers and advertisers face in embracing that opportunity. Presenters include:

  • Rick Mandler, VP of Strategy and Digital Media Advertising, Disney/ABC Television Group
  • Pooja Midha, SVP of Digital Ad Sales and Operations, Disney/ABC Television Group

[itvt] is pleased to announce the TVOT NYC 2016 panel session, "Fixing Video Quality Before It Harms Your Brand."

The session will begin at 10:45AM on the Beatrice Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011)

Here's a description of the session from the TVOT NYC 2016 Show Brochure:

Fixing Video Quality Before It Harms Your Brand 

Delivering a quality experience is critical to keep people engaged in your online video service. Get things wrong and you can quickly lose your customers, and even do long-term damage to your brand. So, how can you deliver an experience appropriate to the quality of your content? 

This panel of experts will discuss what you need to know to ensure your distribution partners are delivering your content with great quality. Topics to be covered in the discussion include: What parameters you should be watching to prevent problems impacting your viewers' experience; why live video is so much harder to deliver with quality; the impact of the encoder on quality; why poor quality can be so damaging to your brand; and how distribution partners can help you increase engagement. Panelists include:

  • John Bishop, CTO, Media Business, Akamai
  • Michael Dale, VP of Engineering, Ellation
  • Colin Dixon, Principal, nScreenMedia (Moderator)
  • Reza Rassool, CTO, RealNetworks
  • Marty Roberts, CEO, Wicket Labs

The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

Eventbrite - TV of Tomorrow Show New York City 2016

 

[itvt] is please to announce Bottle Rocket's TVOT NYC 2016 Master Class, "Case Studies--The Real Developers of Multi-Platform."

The Master Class  will begin at 2:50PM on the Beatrice Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011)

Here's a description of the Master Class from the TVOT NYC 2016 Show Brochure:

 

Bottle Rocket Master Class: Case Studies--The Real Developers of Multi-Platform 

Bottle Rocket has developed multi-platform solutions for some of network and cable's biggest brands. This Master Class will cover the drama with real-life case studies and learnings including: 

  • Prioritizing your multi-platform solution--the battle between your budget, business models, and platform desires. 
  • Keeping up with constantly evolving requirements--when everyone wants something different from you.
  • Managing the hidden cost of being trendy. 
  • Identifying what makes you special--a platform-by-platform overview.

Presenters include:

Judy Johnson                   Peter Welpton

  • Judy Johnson, Director of Product Management, AWE Powered by Bottle Rocket 
  • Peter Welpton, Business Development Executive, AWE Powered by Bottle Rocket 
  • Andy Dombroski, UI Specialist, AWE Powered by Bottle Rocket 


The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

Eventbrite - TV of Tomorrow Show New York City 2016

16
Nov

TV at the Speed of Light - NYC December 8th

This video was beautifully made by W12 Studios.

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